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IN A RECESSION PUT EVERYONE LN MARKETING
By: Rosabeth Moss Kanter. In a recession, everyone should be in marketing. Motivated employees contribute to creative thinking that can help retain current customers and identify new ones. Here are five suggestions: Increase customer contact Financial turbulence sometimes leads managers to over- emphasise pleasing banks or investment analysts while appearing to take customers for granted.
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7 STRATGIES TO MOTIVATE YOUR SALES TEAM
According to the global research firm Gallup, about two-thirds of all employees are not engaged in their work, resulting in lost productivity running to hundreds of billions of dollars each year. Motivation plays a huge factor in this. As a sales manager or business owner, you can only influence your team’s individual sales performance in
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CONSUMER PROTECTION ACT
By: Dr Johan Erasmus Overview of the main features of the Act’ Background The Act sets out the minimum requirements to ensure adequate consumer protection in South Africa. This Act constitutes an overarching framework for consumer protection, and all other laws which provide for consumer protection (usually within a particular sector) will need to be
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SECRETS OF A GREAT SALESPERSON
Hunger, sincerity and confidence matter… What makes a top sales professional? Top salespeople display five key qualities: Achievement orientated This is at the top of the list because without the hunger to go beyond normal expectations and achieve, a salesperson doesn’t stand a snowball’s chance in hell of getting anywhere. High performance sales pro’s confidently
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IS IT TIME TO FIRE THAT CLIENT
Here are some tips on how to identify ‘bad’ clients, and reasons why you should turn them away… Are you so busy trying to find new clients that you haven’t assessed whether or not you actually want them or if they are good for your business? It may seem to go against the grain, but
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WHAT THEY REALLY, REALLY WANT
Have you considered the different needs of your customers lately? It’s time to stop treating every customer the same… and to start reading their minds. Simply put, there are five core customer types. NEW CUSTOMERS New customers are the people who have just discovered your business. They are open to potential acquisitions as customers, but
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MARKETING’S FORGOTTEN SKILL
Listening is perhaps the most underrated marketing skill for any small business When most people think about marketing, listening is not the first thing that comes to mind. But before you can start designing a marketing message and communicate it effectively, you need to understand your customers and what they need and want. Listening is
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