Archive for Sales & Marketing

IN A RECESSION PUT EVERYONE LN MARKETING

IN A RECESSION PUT EVERYONE LN MARKETING

By: Rosabeth Moss Kanter. In a recession, everyone should be in marketing. Motivated employees contribute to creative thinking that can help retain current customers and identify new ones. Here are five suggestions: Increase customer contact Financial turbulence sometimes leads managers to over- emphasise pleasing banks…

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7 STRATGIES TO MOTIVATE YOUR SALES TEAM

7 STRATGIES TO MOTIVATE YOUR SALES TEAM

According to the global research firm Gallup, about two-thirds of all employees are not engaged in their work, resulting in lost productivity running to hundreds of billions of dollars each year. Motivation plays a huge factor in this. As a sales manager or business owner,…

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CONSUMER PROTECTION ACT

CONSUMER PROTECTION ACT

By: Dr Johan Erasmus Overview of the main features of the Act’ Background The Act sets out the minimum requirements to ensure adequate consumer protection in South Africa. This Act constitutes an overarching framework for consumer protection, and all other laws which provide for consumer…

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SECRETS OF A GREAT SALESPERSON

SECRETS OF A GREAT SALESPERSON

Hunger, sincerity and confidence matter…  What makes a top sales professional? Top salespeople display five key qualities:  Achievement orientated  This is at the top of the list because without the hunger to go beyond normal expectations and achieve, a salesperson doesn’t stand a snowball’s chance…

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IS IT TIME TO FIRE THAT CLIENT

IS IT TIME TO FIRE THAT CLIENT

Here are some tips on how to identify ‘bad’ clients, and reasons why you should turn them away… Are you so busy trying to find new clients that you haven’t assessed whether or not you actually want them or if they are good for your…

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WHAT THEY REALLY, REALLY WANT

WHAT THEY REALLY, REALLY WANT

Have you considered the different needs of your customers lately? It’s time to stop treating every customer the same… and to start reading their minds. Simply put, there are five core customer types. NEW CUSTOMERS New customers are the people who have just discovered your…

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MARKETING’S FORGOTTEN SKILL

MARKETING’S FORGOTTEN SKILL

Listening is perhaps the most underrated marketing skill for any small business When most people think about marketing, listening is not the first thing that comes to mind. But before you can start designing a marketing message and communicate it effectively, you need to understand…

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