Hunger, sincerity and confidence matter… 

What makes a top sales professional? Top salespeople display five key qualities: 

Achievement orientated 

This is at the top of the list because without the hunger to go beyond normal expectations and achieve, a salesperson doesn’t stand a snowball’s chance in hell of getting anywhere. High performance sales pro’s confidently “drive” through obstacles towards success with energy and a can-do attitude. Can this competency be acquired? No, unfortunately you either have it or you don’t… 

Concerned with impact 

Personal appearance and the way you present yourself are very important. Top salespeople are concerned with impact – sales pro’s dress to kill. Their opening pitches are practiced, sincere and succinct. They mean business and don’t waste time with small talk. Finding out how to satisfy their customers is their aim and they get on with the job. This is a competency that can be developed. Top sales professionals work to make a positive impact on customers and potential clients to achieve sales objectives and to build on brand values. 


Successful sales pro’s exude a positive attitude and “walk the talk.” They really enjoy selling and take full responsibility for their actions. They can easily adapt their social style to suit the customer’s style. Again, we believe this competency can be learned and developed if the desire is there. As a top sales professional you need the ability to understand your own strengths and weaknesses, work on them and see yourself as amongst the best. A high belief in your own abilities and an understanding of where you have gone wrong in the past will help you to modify your behaviour to achieve results. 

Relationship focussed 

All employees – not just your sales team – should be brand ambassadors. At the end of the day people buy from people they trust and like. Top sales professionals have the ability to easily establish rapport with people at all levels (internal and external customers) in order to grow business. 


Sales pro’s don’t wait for things to happen, they make things happen. This tenacity in all situations – without pestering the prospect – can be learned. Too many salespeople give up easily and assign blame or use the “rejection” excuse. Top sale professionals take responsibility for all aspects of the situation even beyond ordinary boundaries. They turn problems into opportunities… 

Do you have these qualities – and does your sales team display them as well? Remember, most can be learned, so perhaps it’s time to start practicing that pitch. 


Clive Price – Managing Director of The Peer Group (Your Business)