3 STEPS TO CUSTOMER RETENTION THAT LASTS

3 STEPS TO CUSTOMER RETENTION THAT LASTS

Be welcoming. People are more inclined to engage with a company that makes them feel important and appreciated. Non-verbal signals such as tone of voice, expressions, posture, and dress all send subtle but powerful messages to them about how much they’re valued, how important their business is, and the quality of service they are likely to receive.

Reward loyalty. Retaining customers can have an important impact on increasing revenues. ln part because less money is spent on acquiring new customers, and in part because of their continued business. The cost of letting someone know their patronage is appreciated and of rewarding them for repeat business is worth the investment.

Put their service concerns at ease. Each time a client decides to use a new business, they are taking a risk with their money and time and have little guarantee that their experience with that business will be a good one. But when their satisfaction level is high, it will reduce their need or desire to go to a newer business where the quality of service or experience is unknown. Keep an open ear and learn to look for any signs that customers aren’t happy with the product or service. Tools such as customer satisfaction surveys can play an important role here.

Referance: Pieter Scholtz